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SEO Optimization Blogs

Would you love to know the secrets of search engine optimization? Here's a seven step guide to improving your ranking in the search engines.

First you need to find what people are looking for when they visit your site. Researching what actual words people type in to search engines is vital, these are your “keywords”.

Do your research on your keywords using Overture and Word tracker. Overture will tell you how many people are searching on particular words or phrases. Word tracker gives you an idea how much competition there is for those keywords.

 

There are just seven easy steps:-

1. Name your site appropriately - if your site is about cat food, then include the keywords “cat food” in the title of your site
2. Ensure that your keywords are included in the page title
3. Add a Header tag using H1 tags
4. Use your keyword in the first line & last line of your content
5. Add an Alt Tag to your pictures which includes a description of the picture and includes your keywords
6. Ensure that your keyword is included in the outbound links from your site, an easy way to do this is to link the page back to itself.
7. Sprinkle your keyword a couple more times throughout your text and ensure that you have at least 250 words on the page. If you can't write this much, then write an introduction and then add a free article from one of the Article Directories, such as these Articles.

If you include most of these on each of your pages, you'll find that you should move up in the search engine rankings over time.

All of these methods are what is called “on page” optimization.

You can also optimize “off page” by building links to your website, using one of the many link swapping sites available.

You can also create quality links to your site is by leaving comments when you visit other people's blogs. When leaving a comment, ensure that the “name” you leave includes your keyword, where possible, and a link back to your site. For example, you could leave a comment from “Jo @ Cat foods”, linking back to your website address. If you're not sure where to find relevant blogs, either type in your keyword and the word “blog” into any of the search engines, or visit Bolger . com and run a search for your keywords.

Another great way of creating links to your site, is by writing and submitting articles to sites such as ensuring that a link to your own site is entered in the Resource Box.

You may not see immediate results from your efforts, but with patience you will find that you see more visitors coming to your site as your rankings in the search engines improve.


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